Step 7 Appeal to The Senses

Selling

Appeal to the Senses
There are many ways to create a more exciting and salable interior, at surprisingly little cost. We will briefly discuss the sensory selling tools that can have enormous impact, then provide you with suggestions on how to improve each room.

LIGHT-

keep windows clean
Use adequate wattage in light bulbs
Consider replacing old fluorescent lamps, which darken with use
use mirrors to magnify the feeling of light and space
Open drapes and blinds and turn on lights prior to showing
SOUND-
Avoid barking dogs, and noisy children, if possible
Also avoid sounds of work like vacuums, dishwashers, and lawn mowers
Make sure there are no sounds of mechanical problems like banging pipes or faulty appliances
SMELL-
The smell of newness is positive. This scent can be achieved by applying a fresh coat of polyurethane to natural wood or latex paint to walls
Beyond actually cleaning lemon oil or lemon wax can create a lasting scent of freshness
For a real heart- warming touch, place a dish of vanilla in the warm oven to create the aroma of fresh baked cookies or bread